10 May 2012- Aired on Gabz FM in Gaborone, Botswana.

Had the pleasure of working on a radio campaign for a new generation of building bonding adhesives… Mega Grip.

The range includes tiling, plastering and waterproofing range. The brand of Mega Grip stands for Gripping Strength and all products are environmentally friendly.

I wrote this script as to make sure the listener knows of its strength and the go green feature of the range of products. And creatively this hones in with the audience even more so with the strong,deep, yet approachable voice of the voice artist.

Enjoy.

Creative Director and Creative script writer- Elle Franco

So get a Grip. Go Green

This is for entertainment fun! I conceptualised a Web-based TV snippet show called DOORSTEP VIBE* for all things (and cool people) that are ‘vibey’ and happening!All this on the doorstep of JOZI residents! Sometimes you need to know what is going on, in and around your city as it is so easy to be stuck in a “What to do?”, “Whats new?” “Where to Go?” RUT! No Worries! Catch the first of many episodes to come on you tube! EP 1- Zoeyz Fallacy and Tanz Cafe. 

Elle Franco- Director/ Script-Writer/Producer/ Creative Director and Presenter!

Makro Christmas 2011 Campaign-Radio

Where else would Father Christmas shop? Makro of course – it is where he can get everything for everyone under one roof!

Makro’s Christmas 2011 concept of Father Christmas shopping at Makro and interacting with Roland- the man that lives in a Makro store- was brought to life over TV and Radio.

 In this product radio spot we have two voices Roland and Father Christmas- enjoy.

 Copywriter- Elle Franco

Voice Over Director- Elle Franco

Creative Director- Elle Franco

RADIO SPOT

BUILDERS BIG BIRTHDAY SALE SEPTEMBER 2011

Broadcast on all radio stations for Month of September 2011.

A typical retail generic radio commercial- where all the information of the birthday competition must to fit in a 30 second advert.

Copywriter: Elle Franco

CORPORATE VIDEO 1

MASSBUILD (Builders Warehouse) Corporate Social Investment Video

 Shown at a Builders Conference held at Sun City - September 2011

The brief from client was to have an emotive, touching and inspirational corporate video- showing their CSI strategy, partners and goals for 2012.

The theme behind this video is the contrast of darkness / light, despair / hope. And one helping hand being the light of one candle in a world of dark world of hopelessness- Describing Massbuild as a shining their light of hope to impoverished communities.

Elle Franco: Creative Director/ Copywriter/Production

RADIO SPOT 1

MAKRO BIRTHDAY RADIO- CARNIVAL TRIP COMPETITION- TX: on all Radio stations for the month of AUGUST 2010.

This radio spot transports the listener in an in store environment- listening to what seems an ordinary in store announcement that turns into an unexpected Airport Announcement-announcing an exclusive Makro competition to win a trip to Rio.  

Elle Franco: Copywriter/ Producer

This is my personal favourite a Sir David Attenborough inspired retail TVC.

MAKRO TVC: Man living in store Campaign - RETAIL PRODUCT & PRICE Flighted: Summer OCTOBER 2010 on ETV and DSTV.

Roland- Man in store is a funny, quirky, lovable and corny character that lives in a store where he can get everything he needs- and gives an different slap stick comedic approach when displaying and interacting with the product being advertised.

In this TVC he is in store and interacting with an ordinary pool cleaner in a very unordinary way.

Elle Franco- Copywriter/Production